SpotBoost Blog: Spotify & Music Promotion Guides

Practical guides for independent artists, labels and resellers: how the Spotify algorithm works, how to pitch editorial playlists, plan a release, grow monthly listeners and followers, and run promotion campaigns that look natural.

Working With Independent Playlist Curators (and Avoiding Scams)

Independent playlists are lists run by bloggers, labels, DJs, fans and niche tastemakers rather than by Spotify's editors. The good ones can put a new song in front of exactly the listeners who are most likely to enjoy it. The bad ones are a minefield: for every curator who listens carefully and builds an engaged audience, there is an account selling "guaranteed placements" on playlists full of inactive listeners.

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